Betfair.com - Channel Four idents aired throughout the 2005 Ashes.

(Due to the unprecedented popularity of the cricket, a staggering 8 million viewers watched the Betfair.com idents. Betfair’s awareness soared from 13% to 35% unprompted - which for an online betting company is unheard of - taking them from number 5 to number 1, within a period of less than 3 months.)