Lynx – A fully integrated event campaign to coincide with the launch of Voodoo Body Spray. The event, which was supported by DM, Press and Handouts, invited over 1500 18-24 year olds to an exclusive ‘Voodoo Eclipse Party’ in Cornwall. The line up featured Fat Boy Slim, Faithless and Carl Cox. It was also filmed and shown on Channel Four’s 4 Music.

     
WINNER of Precision Marketing Awards 2000
Category: Most Innovative Campaign